Experience
Digital marketing
- Search Engine Optimization (SEO): I've successfully executed SEO strategies that have propelled websites to the top of search engine rankings. This includes keyword research, on-page optimization, technical SEO, and link-building campaigns.
- Pay-Per-Click (PPC) Advertising: I've managed and optimized PPC campaigns across platforms like Google Ads and social media advertising. My focus is on maximizing ROI through careful budget allocation and data-driven decision-making.
- Content Marketing: Content is at the heart of digital success. I've crafted and executed content strategies that resonate with target audiences, including blog posts, infographics, videos, and more, all designed to boost brand authority and conversions.
- Social Media Marketing: I've created and executed social media campaigns that drive engagement and build brand loyalty. Platforms like Facebook, Twitter, Instagram, and LinkedIn are my playgrounds for connecting with audiences.
- Email Marketing: I've crafted personalized email marketing campaigns that nurture leads and drive conversions. My strategies include segmentation, A/B testing, and creating compelling email content.
- Analytics and Data-Driven Decision-Making: I'm a firm believer in the power of data. I use analytics tools to track and measure campaign performance, analyze user behavior, and make data-driven adjustments for continuous improvement.
Sr. PHP & Laravel Developer
- PHP & Laravel Mastery: I'm highly proficient in PHP, and I consider Laravel my second nature. I've leveraged these technologies to develop a wide array of web applications, from content management systems to e-commerce platforms.
- Database Design: Crafting efficient and scalable database structures is crucial for web applications. I excel in database design, utilizing MySQL, PostgreSQL, and NoSQL databases to ensure optimal performance.
- API Development: I'm skilled in creating RESTful APIs that facilitate seamless communication between front-end and back-end systems, enabling data retrieval and integration with third-party services.
- Web Security: Ensuring the security of web applications is paramount. I implement best practices to protect against common vulnerabilities, such as SQL injection and cross-site scripting (XSS), and stay updated with the latest security trends.
- Code Optimization: I have a keen eye for optimizing code and database queries to enhance application speed and performance. This results in a smoother user experience and cost-effective hosting.
- Version Control: I'm well-versed in version control systems like Git, ensuring efficient collaboration with development teams and maintaining code integrity.
SEO
- Keyword Research and Analysis: Conducted comprehensive keyword research to identify high-value keywords relevant to clients' industries and objectives. Utilized various tools to uncover untapped opportunities and long-tail keywords.
- On-Page SEO: Implemented on-page optimization strategies to improve website rankings. This included optimizing meta tags, headers, and content, as well as improving internal linking structures and URL structures.
- Technical SEO: Diagnosed and resolved technical issues that could impact search engine rankings. This involved optimizing site speed, fixing crawl errors, and ensuring mobile-friendliness.
- Content Strategy: Collaborated with content creators to develop and optimize content for both users and search engines. Ensured that content was informative, engaging, and aligned with SEO best practices.
- Link Building: Executed effective link-building campaigns to acquire high-quality backlinks from authoritative websites, enhancing domain authority and search rankings.
- SEO Audits: Conducted regular SEO audits to identify areas for improvement and provide actionable recommendations to clients. Monitored website performance and implemented necessary changes.
- Analytics and Reporting: Utilized tools like Google Analytics and Google Search Console to track website traffic, keyword rankings, and user behavior. Generated detailed reports to showcase improvements in search engine visibility and organic traffic growth.
- Algorithm Updates: Stayed up-to-date with search engine algorithm changes and adapted SEO strategies accordingly. This included anticipating and mitigating the impact of algorithm updates on clients' websites.
- Client Communication: Maintained clear and open communication with clients, explaining SEO strategies and results in non-technical terms. Managed client expectations and ensured their satisfaction with the progress of SEO campaigns.
- Results: Successfully improved organic search rankings and organic traffic for a diverse portfolio of clients, resulting in increased online visibility, lead generation, and revenue.
Education
Web & Apps Project Manager
- Completed a comprehensive MBA program with a focus on Project Management and Information Technology.
- Acquired a solid foundation in business management principles, including finance, marketing, and organizational behavior.
- Specialized in project management methodologies, including Agile and Waterfall, and their applications in the tech industry.
- Conducted in-depth research on project risk management, cost analysis, and stakeholder communication.
- Collaborated on real-world case studies, simulating complex project scenarios, and developing strategies for successful project execution.
Digital marketing
- Achieved a Bachelor's degree in Business Administration with a focus on Marketing.
- Studied core marketing principles, market research, consumer psychology, and branding strategies.
- Developed proficiency in traditional marketing techniques, which provided a strong foundation for understanding the evolution of marketing in the digital age.
- Participated in marketing projects, both individually and in teams, to create marketing plans, conduct market research, and analyze customer segments.
PHP Developer
- Achieved a Bachelor's degree in Business Administration with a focus on Marketing.
- Studied core marketing principles, market research, consumer psychology, and branding strategies.
- Developed proficiency in traditional marketing techniques, which provided a strong foundation for understanding the evolution of marketing in the digital age.
- Participated in marketing projects, both individually and in teams, to create marketing plans, conduct market research, and analyze customer segments.